- Why Traditional Rehab Isn’t For Everyone
- Treatment centers and counseling options don’t make sense for most
- Alcohol Addiction Affects So MANY People: Why Isn’t Traditional Rehab Working?
- Use Sub-Headings Like this One Frequently. Makes Your Page “Skim-Friendly”.
- Don’t Jump to the Sale too Quickly: Long Form is All About Building Rapport
- The Simple Storytelling Rule for Sales: Convince First, Sell Second!
- Using Image Sections to Add a Visual Element
- Get Your Points Across by Using Lists
Why Traditional Rehab Isn’t
Treatment centers and counseling options don’t make sense for most
Hi, I’m Denise. I’ve been working in the addiction and recovery field since 2012. I’m also the Co-Founder of Live Rehab.
Alcohol Addiction Affects So MANY People: Why Isn’t Traditional Rehab Working?
You probably never started out thinking about being addicted to alcohol and yet, here you are…
I get it. Alcohol addiction is a disease that impacts people from all walks of life. It is a disease that doesn’t discriminate and has serious implications.
It can affect almost anybody..and I’m here to tell you it’s not your fault.
In the United States, nearly 14 million adults, or every one in 13 adults, abuse alcohol or have an alcoholism problem. The problem is serious and has far reaching impacts on your mental, physical and social health.
Because most people start drinking at such a young age they don’t realise how much of an impact alcohol has on the mental, physical and social aspects of life.
Use Sub-Headings Like this One Frequently. Makes Your Page “Skim-Friendly”.
Some of your visitors will be readers and others will be scanners. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can’t wait any longer and decide to buy). The scanners, on the other hand, will skip about looking for things that catch their attention.
Keep in min
d: the scanners want to be convinced just as much as the readers do, they are just looking for information in a different way.
What you’re reading right now a text block consisting of a heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You’ll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes – this page is fully mobile responsive).
Don’t Jump to the Sale too Quickly: Long Form is All About Building Rapport
This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.
ple Storytelling Rule for Sales: Convince First, Sell Second!
Remember that long form sales pages are about relating to your reader. Don’t jump right in and start talking about your product.
Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series – it’s all about the characters and how much you care about them. And you only care about them if you can relate to them.
Trying to sell too soon is the most commonly made mistake – not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can’t make sales.
Also remember that what you’re looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don’t let it limit you.
Using Image Sections to Add a Visual Element
an example of a simple image section: use images or icons to illustrate a point you’re making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).
Keep it simple. You can use the icon feature in Content Builder for the images.
Don’t over-explain in these text sections below each individual image.
Let the images do the talking. If something needs more explaining, add a text block below.