EASY MUSCLE

Why ‘Training To Failure’ Ages Men Over 40 Faster, Forcing You To Lose Muscle, Gain More Fat and Drain Your Energy Quicker Leading to Injury, Libido Loss and Even Insomnia

And why “High Intensity Interval Training” was never designed for weight loss (or weight training)… And why high caliber power athletes are able to eat junk food and not get fat (and you can’t).

Dear Friend,

Men over 40 have been misled by well meaning trainers who have been fed ‘misinterpreted’ research, and deceitful marketing experts who purposefully defraud consumers with sad-sob stories, hype, and downright lies about products that only line their pockets with your hard-earned cash.

Over 70% of American men are now categorized as ‘overweight’ or ‘obese’[1]. And the #1 killer of men is heart disease – which directly correlates to obesity.[2],[3]

And yet, according to marketing research, the global weight loss industry was projected to make $259 billion (with a “B”) in 2021… something is severely wrong. (I couldn’t find 2021’s final stats. I guess they’re not done counting their money…)

In this short letter, you’ll learn a “new-to-you” way to workout that’s been “hidden in plain sight” for the last 70 plus years, probably longer, and used by the greatest athletes in the world to stay lean, strong, supple, and young

… And validated by multiple research studies, including some even sponsored by the US Department of Agriculture, over the last 30+ years.

And it has nothing to do with High Intensity Interval Training (HIIT) or getting your heart rate up into the “orange zone”…

Nor is it “high reps for cuts,” or any other bodybuilding bro-science (like carrying around a cooler filled with chicken and broccoli stuffed tupperware)…

And it’s not Keto, Paleo, or even Intermittent Fasting.

It’s none of that.

And it doesn’t look like any of the “weight loss” stuff you’ve tried in the past.

In fact, when you learn how this research has been “hidden in plain sight,” there’s a very good chance you’ll get pissed off from wasting so much of your time, energy, and money.

First, a quick story…

According To The “Experts,” This Shouldn’t
Have Worked – But It Did!

My name is Geoff Neupert. I’ve been training folks from all walks of life, from all over the world, since 1993. When I was a broke post-graduate college student, training fellow student athletes and working in the school gym back in 1996, I was competing in the sport of Olympic Weightlifting. I was stuck between weight classes and was trying to qualify for the National Championships.

So, I decided to drop down to the lower weight class.

But there was a problem: I only had 3 weeks to drop 10 pounds of fat, and could not lose any muscle or strength.

So, I hired Dr. Tom Bilella, who’d been helping some of the wrestlers make weight and just won the NPC New Jersey Bodybuilding Competition, Light Heavyweight division.

He designed the nutrition plan, and prescribed the usual steady-state cardio that bodybuilders use. I told him I had the lifting part covered.

But his mouth dropped open – dumbfounded – when I told him I couldn’t do any cardio because traditional long, slow, steady-state cardio, makes power athletes like me slow and weak.

Dr. Tom Bilella, DC, MS (RIP)

“Alright,” he said, “But I can’t guarantee your results if you’re not willing to do any cardio.”

I told him I’d take my chances because the “research was clear” that “high power” training like Olympic lifting and long slow cardio didn’t mix.

Imagine his shock (and mine) when after 3 weeks of his nutrition plan and my workout plan, I’d dropped from 210 pounds and 10% body fat to 200 pounds and 3.3% body fat!

I was ripped – bodybuilder shredded – muscle striations and veins everywhere – without doing any cardio whatsoever. (And no, I didn’t do HIIT either.)

Unfortunately, I don’t have any pics, because that was pre-digital camera, poor college student, couldn’t-afford-to-develop-a-roll-of-film days.

I’ll tell you exactly how I did it in a minute.

But first…

Hidden From You In Plain Sight:
The “Olympians’ Secret” To A Lean,
Strong, Muscular, Functional Body

If you’ve ever watched the Olympics, you’ve probably seen sprinters like Usain Bolt, jumpers, throwers, male gymnasts, and maybe even light/middleweight Olympic Weightlifters.

You may have noticed that not one of them is overweight.

No, not one.

In fact, it’s quite the opposite.

They’re all lean.

(Except the shot putters – they’re the exception to the rule – many of them are “thick.”)

Strong-looking.

Explosive. 

And their physiques are pleasing to the eye, right?

As in, “I wouldn’t mind looking like that…”

Am I right?

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